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Communication strategiesДата публикации: 24.02.2017 07:21
Communication strategies
Some information on cultural differences
Distancing and compromising are the key features of British and American communicative behaviour; their projections manifest themselves on practically every level of human interaction - physical and psychological, social and interpersonal, verbal and nonverbal. Unlike Ukrainians whose style of communication is largely determined by the context and the so called human factor, Britons and Americans tend to rely on strategies as their communication is highly ritualised and conventional. In conversations they emphasise formal aspects often at the expense of the content, avoid saying what they actually mean, demonstrate skin deep emotions - to maintain comfortable atmosphere, to avoid conflicts and save face. Effective communication between Ukrainians and their English speaking partners could be based on the two A-s of politeness: Avoid directness and Avoid silence which help to keep proper distancing and follow unwritten rules and regulations.
Consider the mini case below, choose the best answer and give your reasons. a) A Ukrainian reporter intended to publish a news story in a British magazine. He contacted the secretary and told her about the details. "Oh, how very exciting", she said, "I'll inform the person in charge, he'll have a closer look at your story". "Do you think I should come and speak in person?" asked the reporter. "No, I wouldn't think so, I'll ring you up and let you know his opinion", said the secretary. "What did her remarks actually mean?
A The secretary was genuinely impressed by the news story. B The secretary was just using a clicked expression of polite denial. C The secretary wanted to gain time to form her opinion.
Think of your examples in English and in Ukrainian illustrating the following functions: a) inviting sb, b) offering to do sth, c) expressing opinion (negative or positive).
Give examples of possible English set phrases involved in those functions and compare them with those typical of the Ukrainian conversation.
Distancing by tense shifting
Language review
Distancing is aimed at making requests and orders, suggestions and inquiries etc. sound less direct and therefore more polite. Consequently, certain tense forms and modals are used for this purpose. The tense shifting tactics is based on using utterances in the Future or Past Indefinite or Continuous tenses instead of those in Present Indefinite. Those tense forms serve to make the corresponding phrases in Present Indefinite more distant from the immediate reality.
Distancing by tense forms
The tactics are quite common for the following functions: ordering, instructing, requesting, enquiring, stating intentions, advising, suggesting, offering etc.
Shifting to the Future or the Past
Consider the examples below illustrating different ways of distancing your utterances by shifting Present Indefinite to the Future or the Past. Think of more examples possible for some other functions of English.
Shifting to Continuous
Consider the examples below illustrating different ways of distancing your utterances by shifting Indefinite tenses to Continuous. Think of more examples possible for some other functions of English.
Task 1. Make the following sentences more polite (indirect). (Choose any 5 sentences).
1. Fetch me some application forms, please. 2. Use block letters only. 3. Sign it, please. 4. What do you look for? 5. Are you looking for anything special? 6.1 want this blouse and two shirts. 7. That's 120 dollars. 8. Let's take a few days off in July. 9.1 think it will be nice to go to the lakes. 10. What about borrowing a boat for our trip? 11. Could you help me? 12. Are you busy right now? 13. Have you got a double room? 14. How many days do you intend to spend? 15. Are you staying for the weekend? 16. What date do you plan to leave?
Task 2. Write a brief note / letter to a friend / colleague who wants to visit your town offering your assistance.
Distancing by modals
Interpersonal use of modals could, would, might is characteristic of quite a number of set formulae (also known as common formulae of politeness). It is the use of modals that makes requests and offers, instructions and orders etc. more indirect suggesting the idea of their being merely intentions.
Distancing modals
The tactics are quite common for the following functions: requesting, offering, enquiring, suggesting, advising, ordering / instructing, expressing desire / opinion etc.
Using modals in set phrases
Consider the examples below illustrating the use of modals in set question formulae and verbal structures as another distancing technique. Think of more examples possible for some other functions of English.
Using modals in conditional and subjunctive phrases
Consider the examples below illustrating the use of modals in conditional and subjunctive expressions as still another means of distancing. Think of more examples possible for some other functions of English.
Task 3. Make the following sentences more polite (indirect). (Choose any 5 sentences).
1. Let's have an evening out. 2. I say, let's go to a restaurant downtown. 3. I don't want you to spend a fortune there. 4. You shouldn't talk in terms of money. 5. I should suggest a bar. 6. We should better go to a cafe. 7.1 thought you didn't like cafe meals. 8. We want a table in the corner. 9. Will you come this way, please? 10. What do you want to drink? 11. Perhaps you want to dance? 12. Won't it be better to have the candles lit? 13. That's what I call in time, as the French say. 14. Is there a telephone I can use? 15. Maybe you've picked up any lost purses? 16. Can you give me more details? 17. When did you find it missing, exactly?
Task 4. Write a brief note / letter to
a) a shop selling the items you're interested in to inquire about necessary details; b) a friend working in a tourist firm describing a way of spending free time you prefer.
Downtoning information
Language review
Hinting is aimed at "neutralising" emotionally coloured utterances thus making them sound casual and less direct. The result desired could be achieved by using understatement (i.e. saying less than you imply). Understatement could be effected by the tactics of downtoning and negation. Information could be toned down by means of certain speech devices - adverbs, verbs and fillers - lessening or softening the impact of what is being said.
Downtoning devices
The tactics is quite common for the following functions: explanations, complaints, (negative) opinions, apologies etc.
Minimising emotional impact
Consider the examples of understatement given below to illustrate different ways downtoning. Think of more examples possible for some other functions of English.
Avoiding certainty
Consider the examples given below to illustrate different ways of avoiding certainty by using a) fillers which level unwanted emotions and conceal negative attitudes b) verbs of intention which lessen sharp criticism safely transferring what is being said to the realm of intentions. Think of more examples possible for some other functions of English.
Task 5. Make the following sentences more polite (indirect). (Choose any 5 sentences).
1. Pat says that Bess is buying a new cottage. 2. It looks like it is untimely. 3.1 was surprised and asked her husband. 4. My question took him unawares. 5. He was disappointed by her choice. 6.1 also think she is impractical. 7. The place is devoid of light and greenery. 8. The surroundings are industrial. 9. It is on the outskirts of the city. 10. She thinks it's a minor discomfort. 11. She says it's a 10-minute walk to the nearest bus stop.
Task 6. Write a brief note of explanation / apology/ complaint giving reasons for your failure at an exam / misbehaviour at a lesson / misusing someone else's property.
Hinting by negation
Language review
Understatement manifests itself in different types of negation, the most common being explicit, implicit and double negation. Explicit negation is typical of an ordinary negative sentence or could be expressed by a verb of thinking (transferred negation), or by a non-assertive word. Implicit negation could be found in an affirmative sentence containing the words of negative or minimising meaning. Double negation occurs when an ordinary negative sentence contains the words of negative meaning.
Types of negation
The tactics are quite common for the following functions: offering, disagreeing, expressing (critical) opinion, (negative) attitude, dislike etc.
Explicit negation
Explicit negation is used to replace an emotionally coloured word by a neutral one, the purport of understatement each time being derived from the context (thus, e.g. I'm not pleased could be treated differently: I'm simply displeased / shocked / definitely disgusted etc.). Consider the examples below illustrating different ways of using explicit negation. Think of more examples possible for some other functions of English.
Implicit and double negation
Negation as well as negative attitude could be masked by negative adverbs (the manifesting itself implicitly) and words with negative affixes in already negative sentences (the changing the negative meaning for its opposite). Consider the examples below illustrating different ways of using implicit and double negation as means of understatement. Think of more examples possible for some other functions of English.
Task 7. Make the following sentences more polite (indirect). (Choose any 5 sentences). 1. I suppose you've got no news about Roy. 2. Last time he told me nothing about his plans. 3. I couldn't approve of his behaviour of late. 4. I don't see what you mean. Could you be more explicit? 5. Well, he has ambitions. 6. He does not see that the job he is offered is not trivial. 7. 1 appreciate his talents but his approach could not be called reasonable.... 8. During his job interview he didn't say a word. 9. He is not right in doing so. 10. The manager was led to think he didn't like the job. 11 . He has reason. 12. Roy has no background knowledge. 13. He has no experience in dealing with people. 14. It is likely he'll be denied this position.
Task 8. Write in brief a critical review of an article / essay by a friend of yours.
Softening and shifting responsibility
Language review
Softening and shifting responsibility must not be dispensed with, if you wish to keep the conversation going, it is aimed at making what is being said as little potentially offensive to the hearer as possible. Softening devices commonly used for the purposes that could be reduced to the following three types of opinion phrases.
Before looking at the table let us listen to three speakers expressing their views. Write down the words and word combinations they use for this purpose and comment on their relevance. [Julie Pratten Absolute Financial English. English for finance and accounting. Delta Publishing, 2012, CD]
Generally speaking, softening tactics and techniques are based on the use of different probability phrases and opening phrases which serve to make utterances sound less definite and straightforward.
Softening devices
The tactics are quite common for the following functions: expressing opinion / attitude, offering explanations, giving advice etc.
Personalising opinions
Certain opening phrases and set expressions could be used to soften an opinion, to make it sound just as if it were merely your personal point of view which the other party would be free to disagree with. Another way to "personalise" your opinion is to use an opening phrase with a verb of thinking or a verb of speech.
Consider the examples below illustrating different ways of "personalising" opinions. Think of more examples possible for some other functions of English.
Generalising opinions
While expressing your attitude, it often becomes necessary to "conceal" your personal view, to mask it by a general statement (as if referring to something that is considered common knowledge) and thus avoid the risk of sounding dogmatic. Different impersonal and probability phrases do well for this purpose. Consider the examples below illustrating different ways of generalising opinions. Think of more examples possible for some other functions of English.
Task 9. Make the following phrases indirect (you can also add fillers and verbs of intention if necessary). (Choose any 5 sentences).
1. Why do you think he did poorly in the exam? 2. It is his fault. 3. It's due to the time limit. It was too short. 4. You should always leave time to check your answers. 5. Something's gone wrong. 6. The examination board postponed the final decision. 7. You can persuade them to look it all over again. 8. They are not ready with the results, it looks like that. 9. Oh, I can't know for sure. 10. I'd say we unanimously accept that tests take a lot of revising. 11. You can't learn English in a fortnight. 12. He is making a grave mistake. 13. He just doesn't care a bit for language learning. 14. He could turn to intensive methods based on hypnosis. 15. I know well, this approach has a lot of advantages. 16. I doubt that those methods work. 17. My advice is to turn to a professional teacher.
Task 10. Write a brief report on your progress in language learning showing your strong points (as an application for a contest).
Softening with questions
Discussing tactics and techniques Question form, being softer and sounding less categorical, is a useful device to facilitate the exchange of information and to soften the purport of an order, advice or criticism. Why-questions and yes/ no questions which sound far more polite often soften denials, orders etc., cf: It could wait till morning. Why couldn't it wait till morning? (pressing offer) Couldn't it wait till morning? (persuasive question) Could it wait till morning? (open question) Commonly, the following types of questions can serve the purpose of reducing straightforwardness.
Types of questions
The tactics are quite common for the following functions: suggesting, offering, enquiring, inviting an opinion, requesting, advising , ordering etc.
Softening statements
Consider the examples below illustrating different ways of turning statements into questions. Think of more examples possible for some other functions of English.
Softening by questions
Consider the examples below illustrating different ways of softening questions. Think of more examples possible for some other functions of English.
Task 11. Make the following phrases indirect. (Choose any 5 sentences).
1. Ben, have you heard the news? The Smiths are in town. 2. Let's spend a weekend together. 3. Will you be free next weekend? 4. Have you postponed your appointment? 5. We should invite them over. 6. Do you have their home address? 7. Don't forget to send them an invitation. 8. Chris could meet them at the station. 9. You'd better hire a taxi. 10. It would be proper to send a car. 11. Are you here for the first time? 12. Have you met Ben? 13. Sit down. 14. Have some whisky 15. Do you like it straight? 16. We'd better get going, dear Mr. Smith. 17. You can stay for the night. 18. Do you always say what you really think?
Task 12. Write a few lines (which you leave in haste) for a) a friend asking to help find some things you forget to pack; b) your elders / neighbours to remind them that your invitation/ request still holds.
UPGRADING Overstatement
Language review
The communicative support strategy formally emphasising the effect of what is being said serves to demonstrate your interest to other partners. It is based on tactics and techniques of overstatement and aimed at exaggerating the (emotional) aspects thus making the process of communication comfortable for all participants. Different words with maximising / minimising meanings could function as emphasisers and intensifiers. Types of hyperbolisation can be reduced to the following.
Types of hyperbolisation
The tactics are quite common for the following functions: expressing gratitude, sympathy, praise, apology; refusing, complimenting, enquiring etc. Emphasising emotional impact
The emphasising function is mostly performed by degree adverbs often used in set formulae of politeness to intensify the expression of gratitude or sympathy, refusals or apologies which reduced to mere thank you or sorry - would sound rude.
Consider the examples below illustrating different ways of using overstatement. Think of more examples possible for some other functions of English.
Exaggeration
Consider the examples below illustrating different ways of using superlatives and emotionally coloured words in set formulae. Think of more examples possible for some other functions of English.
Task 13. Make the following sentences more polite (indirect). (Choose any 5 sentences).
Task 14. Write a letter ofthanks to a host family you spent summer with / a book firm who sent you a present.
INTENSIFICATION
The rules of politeness accepted in the English-speaking world presuppose that in communication partners repeatedly emphasise their (often formal) mutual concern in quite a number of everyday situations. It can be illustrated by the frequent use of different set phrases with sorry, please and thank you etc. Since those “etiquette formulae” have partially lost their initial meaning and are treated as mere formalities speakers need to make conventional phrases sound more sincere. Various techniques of exaggeration serve to create the effect of additional emotional impact.
The tactics are quite common for the following functions: apologising, complimenting, praising, expressing emotions etc.
Double exaggeration
Some degree adverbs or superlative adjectives become intensifiers when they lose their direct meaning and their function is merely exaggeration. Consider the examples below illustrating different ways of further intensification. Think of more examples possible for some other functions of English.
Expanding and repeating
Consider the examples below illustrating different ways of further intensification. Think of more examples possible for some other functions of English.
Task 15. Make the following sentences more polite (indirect). (Choose any 5 sentences).
Task 16. Use overstatement to a) express your positive opinion on smb’s presentation / a film you’ve seen, b) compliment your friend praising the way s/he looks / does smth.
EXPANDING MONOSYLLABIC REPLIES
The strategy of keeping the conversation going is aimed at constantly reacting politely to what you are being said so that the talk would not unexpectedly end. Most “dangerous” in this respect are short answers which - incautiously used - might put a full stop to all the previous efforts, and the ensuing silence might cause embarrassment. Monosyllabic yes/no answers should be made more polite by expanding devices based on different ways of emphasising and softening.
Expanding devices
The tactics is quite common for the following functions: accepting, explaining, (dis)agreeing, refusing, apologising, expressing an opinion etc. Emphasising positive replies
Expanding devices could mainly be reduced to set formulae for emphatic agreement with adverbs and phrases with verbs of thinking. Consider the examples below illustrating different ways of expanding short answers. Think of more examples possible for some other functions of English.
Softening negative replies Expanding devices could mainly be reduced to set formulae and sentences with verbs of thinking which often help to soften opinions as well as phrases of reservation. Softening formulae with but... are mostly used for apologies and polite refusals. Consider the examples below illustrating different ways of expanding short answers. Think of more examples possible for some other functions of English.
Task 17. Give polite answers to the following questions. (Choose any 5 sentences).
1. Do you mind my accompanying you to the meeting? - No. 2. Shall I ask our new assistant to join us? - No. We won’t need her. 3. Can I borrow your car to get there? - No. It is impossible. 4. May I use the telephone over there? - No. It is out of order. 5. Can you tell me where the meeting takes place? - No. 6. Do you know what’s going on there? - No. I have no idea. 7. Do you know where the secretary is? - Yes. In the office upstairs. 8. Can you spare me a few minutes? - Yes. 9. Have you got an extra copy of the agenda? - Yes. 10. Is it possible for me to get draft proposals? - Yes. 11. Do you agree with the project considered? - Yes but not completely. 12. Isn’t the initial project more time consuming? — No. 13. Still, do you prefer the latest variant? - Yes. 14. Is it the best solution? - Yes, except for some minor points. 15. So you don’t insist on further discussion? - No.
Task 18. Write a few appropriate remarks to indicate a) refusing an answer; b) refusing a permission.
AVOIDING SILENCE
Avoiding silence tactics and techniques are largely used to maintain smooth and uninterrupted flow of communication. Different “silence fillers” and attention signals are used to prevent or fill in different awkward pauses in a conversation. Those phrases perform the important function of indicating that you follow what is going on, your reaction is adequate and the talk would not end abruptly. “Silence fillers”
The tactics is quite common for the following functions: expressing emphatic agreement, hesitation, surprise, concern, sympathy, praising etc.
Reply questions Reply questions are used to politely demonstrate your interest in what is being said rather than to ask for information. There are three types of reply questions: short questions; question tags (negative and non-negative) and the so called “same-way” tag (only non-negative) and echo questions. Consider the examples below illustrating different ways of reacting politely; think of more examples.
Attention signals Exclamations, interjections and fillers are necessary to demonstrate attention to your conversation partners. Exclamations are based on the use of pronouns, modals and set expressions Exclamations as well as interjections also help to emphasise different emotional reactions. Silence fillers, “allpurpose” nouns and hesitation devices perform the functions their names suggest, i.e. those of concealing embarrassment when hesitating, filling pauses to gain .me and the like. Consider the examples below illustrating different ways of reacting politely; think of more examples.
Task 19 Use the appropriate attention signals to react to the following:
a) you re told that you won in a lottery (say, a cruise abroad) / your friend won books worth $100 in a recent prize draw; b) your friend tells you that he failed to join you yesterday because s/he missed the last train and had to spend the night at the station.
Task 20 Write a brief essay on the topic Display of emotions', get ready to make mini presentations. To sum up the essentials of the unit, formulate brief recommendations for effective communication between Ukrainians and their English speaking partners.
VARYING THE DEGREE OF FORMALITY
Effective communication largely depends on the appropriate strategy. Choosing their strategies interlocutors should first of all take into account the context (the setting, partners’ social status, gender, interrelations, psychological atmosphere etc.). Those factors determine the style speakers adopt, the necessity to conceal or reveal their intentions, to suppress emotions or lessen straightforwardness of their messages. Softening, the most widespread strategy, manifests itself in the conventional set of question formulae varying according to the degree of politeness. The formulae are commonly used to implicitly request, ask for information or express opinions.
Softening devices
The tactics is quite common for the following functions: requesting, enquiring / inviting an opinion, suggesting, advising, asking permission etc. Request formulae graded
Consider the examples below illustrating possible ways of asking questions politely. Think of situations where those phrases can be appropriate and give your own examples illustrating their use in different contexts.
Opinion phrases graded
Consider the examples below illustrating possible ways of expressing opinions politely. Think of situations where those phrases can be appropriate and give your own examples illustrating their use in different contexts.
Task 21. Make the following questions more indirect; other polite variants could be possible. (Choose any 5 sentences).
1. Do you mind my accompanying you to the evening meeting? 2. Shall I ask our new assistant to join us? 3. Can I borrow your car to get there? 4. May I use the telephone over there? 5. Can you tell me where the meeting takes place? 6. Do you know what’s going on there? 7. Do you know where the secretary is? 8. Can you spare me a few minutes? 9. Have you got an extra copy of the agenda? 10. Is it possible for me to get draft proposals? 11. Do you agree with the project considered? 12. Isn’t the initial project more time-consuming? 13. Still, do you prefer the latest variant? 14. Is it the best solution? 15. So you don’t insist on further discussion?
Task 22. Write a brief note (in the form of questions) a) suggesting a plan for improving the present-day school system; b) asking your teacher/ colleague to confirm the changes in the work you both are engaged in.
Task 23. Complete the table below by appropriately varying the phrase go home with respect to different functions and offer an approach to translating your versions into Ukrainian.
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