Заказ 0101 (60 грн.)

Контрольнаробота 5

“Airline marketing”

Варіант 3 

I. Прочитайте тексти, перекладіть їх.

THE TARGET MARKET

1. The marketing strategies of determining product, price, placement, and promotion are not planned in isolation. Marketing analysts often look at a combination of these four factors. This combination of the four P’s is known as the marketing mix. The elements of the marketing mix focus on the consumer. In order to develop a successful marketing mix, researchers first ask two questions: who is going to buy the product? What is the potential to sell this product?

2. The group of customers or consumers who will probably buy the product is known as the target market. The company directs its marketing efforts towards this group of potential customers who form the target market.

          3.    A successful marketing mix depends on the knowledge about consumers and their buying habits gained through market research as well as correct identification of the target market. Strategies of product, price, placement, and promotion are blended in order to reach a chosen group of consumers.

AIRLINE ADVERTIZING

 4.         Advertising is a forum of communication intended to promote the sale of a product or service. Airline advertising in particular is intended to increase passenger-cargo carriage, to popularize transport services offered by the airline, to provide information about flights, fares and about everything that is new in air transport services.

5.   The purpose of advertising is to influence the minds of the people to whom it is addressed. It is delivered to its audience through various media. Advertising media can be classified as follows: or printed media (newspapers, magazines, books, booklets leaflets, brochures, catalogues, calendars etc.), an aerial medium or radio, kinetic or moving media (films, television tapes), direct mail media (sent directly to individuals-letters, postcards, booklets, calendars, etc.), outdoor media (sings, posters, electric displays, show window displays etc.). Air shows, record flights, airlines uniform are also kinds of advertising media.

II. Знайдіть у тексті та випишіть еквіваленти таких слів та словосполучень: мета, цільовий ринок, маркетингові дослідження, фактори маркетингу компанії, споживач, клієнт, рекламні засоби, листівка, буклет, поштова листівка, телеролики, пряма розсилка, плакати, вивіски, електрореклама. 

III. Знайдіть в текстах 4 речення, присудки яких виражені дієсловами  пасивного  стану. Випишіть та перекладіть їх.

IV. Знайдіть у текстах 2 речення з дієприкметником минулого часу в функції правого означення. Випишіть та перекладіть їх.

V. Поставте до речення “Advertising is a form of communication intended to promote the sale of a product or service” загальне та спеціальні запитання.

VI. Дайте письмові відповіді на такі запитання:

VII. Перепешіть та перекладіть письмово перший та четвертий абзаци тексту.

Контрольная робота 6 “Airlinemanagement”

Вариант 3 

І.     Прочитайте текст, переведите его.

THE ORGANIZATIONAL ENVIRONMENT

1.    Environmental factors play a major role in determining an organization’s success or failure. All organizations have both external and internal environments.

2.    The external environment is composed of general and task environment layers. The general environment is composed of the nonspecific elements of the organization’s surroundings that might affect its activities. It consists of five dimensions: economic, technological, sociocultural, political-legal, and international. The effects of these dimensions on the organization are broad and gradual.

3.  The task environment consists of specific dimensions of the organization’s surroundings that are very likely to influence the organization. It consists of seven elements: competitors, customers, suppliers, regulators, labor, owners, and strategic allies. Because these dimensions are associated with specific organizations in the environment, their effects are likely to be direct.

4.  The internal environment consists of the organization’s board of directors, employees, and culture. Culture is especially important. Managers must understand not only its importance but also how it is determined and how it can be changed.