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TABLE OF CONTENTS

Introduction

1.STRATEGIC ANALYSIS OF MARKETING ATTRACTIVENESS AND COMPANY COMPETITIVENESS.................................................... 4

1.1. Opportunities and threats analysis................................................... 4

1.2. Competitive advantages of the company.......................................... 9

Conclusion to chapter 1............................................................................. 18

2.THE MARKET STRATEGY OF THE COMPANY......................... 19

2.1. Selecting of the target segment using portfolio analysis.................... 19

2.2. Competitive and growth strategies................................................... 25

Conclusion to chapter 2............................................................................. 31

Conclusion.................................................................................................

References..................................................................................................